Practical, senior-level support for startups, SMEs, directors and organisations navigating business growth, funding, planning and complex commercial decisions.
ABOUT Matthew Woodhead
I am a Senior SME Growth Consultant and Qualified Accountant with more than 30 years of experience helping startups, entrepreneurs and established SMEs navigate growth, funding and change.
My work sits at the intersection of Commercial Strategy Business Planning, Financial Management, Funding Readiness, and Leadership Development.
I have worked with hundreds of businesses across the UK and internationally, supporting organisations at every stage of their journey—from startup launch through to growth, restructuring and succession.
My Philosophy
Good businesses rarely fail through lack of effort.
More often, challenges arise because of poor information, weak financial planning or unclear decision-making.
My role is to bring clarity, structure and commercial realism to important decisions.
Meet Matthew Woodhead
A key difference in how I work is that I bring an assessor’s perspective, not just an advisory one. Over the course of my career, I have, acted as a grant assessor, acted as a loan assessor, including Start Up Loans Reviewed and marked applications against formal criteria Supported hundreds of successful funding applications. Worked across a wide range of business sectors, This means I understand, how applications are actually evaluated where and why applications fail what assessors look for beyond the numbers how to align a business plan to funding criteria.
Services
What the support includes
Business Plan Preparation
Professional business plans designed for Start Up Loans, Grant Applications, Bank Funding & Investor Discussions Strategic
Planning AI-Assisted Accountant-Led Business Planning Combining modern AI efficiency with professional accountancy oversight to create plans that are credible, realistic and funding-ready.
Funding Readiness & Application Support
Start Up Loan Application Review £195 + VAT One-to-one review from an assessor’s perspective.
Application review, Business plan feedback, Funding readiness assessment & Practical recommendations
Grant Application Review
£195 + VAT Professional review focused on: Assessment criteria Funding eligibility Clarity and structure Application quality
Cashflow Forecasting
Startup cashflows, Growth forecasting, Financial modelling & Scenario planning
AI-Assisted Business Planning & Cashflow Support
AI is used to support structure, consistency, and speed. Professional judgement is applied to ensure that every plan and forecast is credible, realistic, and fit for purpose.
Funding Readiness & Application Support
Accessing funding is rarely about filling in forms. It’s about presenting a credible, well-structured business case that makes sense to an assessor. I work with founders and directors to prepare funding applications that are clear, realistic, and fundable — grounded in robust business planning and financial logic.
my Work
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“I couldn’t be happier with the support we’ve received from Matthew. His expertise, responsiveness, and understanding of the challenges facing startups and small businesses have been invaluable. He provided clear, practical advice and genuinely cares. Highly professional, approachable, and highly recommended.”
David – Dear Earth
Contact
Whether you are preparing a funding application, building a business plan, seeking strategic advice or delivering a business support programme, I’d be happy to discuss how I can help.
Address
WCL Consulting Limited T/A Woodhead Consulting, Aston Enterprise Park Shropshire, SY11 4LS, UK
Phone
+44 (0) 7805 254 357